What you need to do is send the release to the local newspapers, which can really be interested in advertising a course that takes place in their territory, then move on to cooking blogs, influencers on Twitter and Instagram. The food sector is full of them, cooking magazines and so on. Beyond this experts recommend some reliable portals where to publish press releases for free. For writing a great press release there a number of things that you will have to be sure of.
How to write a press release
First of all, the press release must reflect four fundamental characteristics:
- He must be professional and reliable from the title
- The text must be written correctly and must exhaustively argue every aspect of the news, without becoming verbose and excessively long.
- It must have readable text formatting, with bullet points and paragraphs that make it easier for the press officer